What we wanted to convey with our motion logo.
In conjunction with the development of our new logo, we have created a motion logo for Car City Guide.
This animation begins with the name "Car City Guide" itself.
"CAR," "CITY," and "GUIDE."
As each word is deconstructed, moves, and overlaps, it eventually transforms into the CCG logo mark, representing the process by which these three elements unite as a single brand.
The lines and movements that appear along the way represent cars driving through a city, the content that CCG shares, and the trajectory of how your daily choices are gradually connected through these elements.
Finding a car you love.
Discovering places to go by car.
Seeing the city in a new light.
Getting closer to a city life that is uniquely yours.
We have expressed the attitude with which Car City Guide will continue to expand through movement that is both minimal and memorable.
Just as cars drive through the city.
Just as each day progresses bit by bit.
And just as the car you love leads your life in a positive direction.
This motion logo is a sign marking the beginning of the new Car City Guide.
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Credit
Creative Direction: Makoto Nakamura / MULTESE inc.
Design: Motoi Furuya
Motion Graphics: Kairi Sato
Sound: Ko Ando / Sponge Bang Bang
