A new slogan for CCG.
Car City Guide does not aim to be just another automotive media outlet.
Instead of focusing solely on specs, prices, model years, and vehicle condition, we focus on how a car can change your daily life, how it broadens your relationship with the city, and the kind of lifestyle it can lead to.
We value these perspectives.
In the city, a car-free life has become the norm. With excellent public transportation and shared mobility services, one can live comfortably without a car in everyday life.
Even so, there are moments when you feel that "a car is better."
The urge to take a trip a little further away on the weekend.
The desire to drive down a road you've never taken before.
The ability to head to a shop or neighborhood you’ve been curious about, on your own schedule.
Moving around without worrying about luggage, while playing your favorite music.
Cars offer a sense of freedom and mood that cannot be measured by efficiency alone. It is precisely that sensation that we want to deliver.
That said, we aren't just advocating for car ownership. Nor are we saying that older cars are inherently better. What we want to cherish is how having a car can change how you see the city, increase your daily options, and slightly expand the ways you enjoy your life.
Moving forward, Car City Guide will expand its reach in various ways.
At the heart of this is not just delivering information, but making life with a car feel more appealing.
With our new slogan, please look forward to the future of CCG.
Credit
Creative Direction: Makoto Nakamura / MULTESE inc.
Copy Writing: Tomoki Inaguma
